PROBLEMS WE’VE HELPED SOLVE FOR OUR GOLF CLIENTS
Many of our clients have come to Your Golf Marketing with a variety of challenges. Some of these challenges are unique whereas others will be more common.
From building a database for membership, golf society or visitor leads, to driving more website traffic, increasing revenue and brand awareness.
Below are some success stories which highlight the initial problem, our solution and the results delivered.
GOLFONTRACK
A SALES PIPELINE HELPED MANAGE £150K WORTH OF NEW REVENUE
PROBLEM:
Your Golf Marketing had been supporting Golfontrack with their lead generation campaigns on social media. However, these leads were being tracked in a spreadsheets. The spreadsheets were becoming messy, follow ups weren’t being actioned and leads were being missed.
SOLUTION:
Following some research on CRM systems and price comparisons, we set about implementing Hubspot into Golfontrack’s daily processes. We ensured all website and social media forms were synced with the sales pipeline. Automation was set up and full training was given to the staff – the sales pipeline is a great tool, but only if all members of staff use it.
RESULTS:
– 780 leads generated on Meta (Facebook & Instagram)
– 190 Leads generated on Website
– 99 New members
– £16,369 generated in month one revenue
– 9 months is the average lifetime of a member
– Est. total revenue 9 months x £16,369 = £147,321
GOSWICK LINKS
GENERATING £9,000 IN VISITOR REVENUE ON BLACK FRIDAY
PROBLEM:
November can be a very quiet time for golf clubs due to the weather. Therefore, less visitors and playing the course which results in less revenue coming into the golf club.
SOLUTION:
For Goswick Links, we used Black Friday as a way to put together a special offer and piggy back on the ‘noise’ made by all different businesses. Our offer was only valid for a limited time only which help drive the demand. Furthermore, it was only available on pre-purchase to help drive additional revenue.
RESULTS:
£9,000 worth of visitor revenue generated across one weekend in fourball purchases for the following year.
HOLLINWELL
INCREASING A DATABASE BY OVER 2,000 LEADS
PROBLEM:
Top 100 venue Hollinwell approached Your Golf Marketing with the single goal of growing their visitor database. They wanted to be able to sell more Open Competitions, Green Fees and Society Days via email marketing.
SOLUTION:
Your Golf Marketing created and set up a variety of paid social media campaigns which included different creative. Furthermore, the campaign included a simple form for golfers to fill out which capture their name, email address and location. This form was also added to their website. Finally, a landing page was created and shared with other golf media outlets for them to share with their audience.
RESULTS:
– Under £200 spent on advertising costs
– 1,6000+ leads generated from paid social media
– 500+ leads generated through through the website, organic social media and media partners.
GAUDET LUCE GOLF & LEISURE
ATTRACTING VISITORS TO QUIETER TIMES WITHOUT DISCOUNTING
PROBLEM:
Many golf clubs have the same issue with trying to fill quieter times on their tee sheet outside of the morning slots and twilight golf. This issue was the same for Gaudet Luce. They noticed on their tee sheet between 12-4pm during the week and 3-5pm on weekends was a quiet time. However, one thing was very clear. They didn’t want to discount during these times.
SOLUTION:
We worked with Gaudet Luce to package together a golf and buggy ‘deal’. Rather than discounting, we added value to the normal green fee rate and then promoted the ‘offer’. We used organic social media posts, paid social media advertising and email marketing to advertise the package.
RESULTS:
– £600 paid social media
– 6 emails sent
– £14,000+ revenue generated from this offer in 3 months
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