Category: Marketing

Your Golf Marketing Google Business Profile

10 Reasons Why Your Golf Club Needs a Google Business Profile

In today’s digital-first world, golfers are searching online for their next course to play, society day to join, or club to become a member of. If your golf club doesn’t have a Google Business Profile (GBP), you’re missing out on one of the most effective ways to boost visibility, attract bookings, and grow your membership…
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Golf Club working on their SEO Strategy

Why Don’t More Golf Clubs Invest in Their SEO?

Search Engine Optimisation (SEO) might seem complex or even a bit dull, but it’s crucial to understand just how important it is for your golf club’s success. Organic search often ranks as the highest source of traffic for websites, outperforming paid social media, email marketing, and even Pay-Per-Click (PPC) campaigns – combined! (We’ll explore this…
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Golf society group at Gaudet Luce

Why you should be marketing society golf all year round

When I first started working in golf clubs, I used to hear this reference a lot. Then, when I started working for a marketing agency and speaking with a variety of General Managers, I heard it even more. “Society organisers generally book their diaries for the year ahead between November and February” Whilst this statement…
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Google search ranks showing Your Golf Marketing number 2

How do you get your golf club or business website to the top of Google in six months?

Where do you appear on Google and what are you doing to improve your rankings? Google uses over 400 data points on which to make a judgement on where it ranks your website, in comparison to your competition, and it doesn’t happen by luck.  Like any algorithm, the results are only driven by the data…
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Hollinwell Golf Club 1st Green

How to Grow a Golf Club Database

Your Golf Marketing were approached by a Top 100 club with one goal. Lead Generation. Increase the size of their database. Having supported many golf clubs with marketing in the past, we still get excited when we’re approached about new projects.  Our brief was clear from Hollinwell, “Generate as many leads as possible for golfers…
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Screenshot of Hubspot sales pipeline in their CRM system

Why Your Golf Club Needs a CRM System with a Sales Pipeline!

A sales pipeline should be on your ‘to do list’ this winter if don’t already have one implemented. If you’re a golf club who doesn’t use a sales pipeline or CRM system then this article is for you. These are just some of the many questions I’ve asked clients in the past. Does your business…
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Writing an article in the backend of a WordPress website.

The Structure to Writing a Good Article, Blog or News Story

How to Write an Article, Blog or News Story Before I explain how to write a good article, I’ll quickly let you know why you should be writing them. Any content published online should fall into at least one of these categories. To inform, persuade or entertain. In addition to these categories, search engines love…
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SEO - Search Engine Optimisation on screen

How Important is SEO to Your Golf Business?

Is SEO Relevant to Golf Industry Websites? To answer the above question bluntly, SEO is absolutely crucial to your business as it increases your visibility online, which results in your website getting more traffic, thus resulting in more opportunities to increase revenue in your business. Over the past 12 months, I have really tried to…
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Google Analytics

What Do I Need to Know About Google Analytics 4?

Simplified Questions and Answers to the Google Analytics 4 Transition. If you’d have asked me this question six or so months ago, I probably wouldn’t have had much of a clue what you were asking. Yes, I know what Google Analytics is, but my knowledge around the transition was non-existent. However, I’m so glad I…
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Golf News Appoints Your Golf Marketing

Your Golf Marketing to Support Golf News’ Growth. The UK’s No.1 Golf Newspaper, Golf News, established in 1994, has appointed Your Golf Marketing as they look to increase their online presence. Your Golf Marketing will help continue the growth of Golf News’ digital presence moving forwards. About Golf News Golf News is the UK’s most…
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