Rory McIlroy winning The Masters. It’s the headline golf fans have waited years to read – and now, it’s finally happened. In what is undeniably his biggest win of his career, McIlroy’s long-awaited Green Jacket not only completed his career Grand Slam but also sent ripples through the wider golfing world. And for golf clubs…
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Is SEO important when building a new golf club website? Golf clubs across the UK and Ireland are investing in stunning new websites. Over the past few months, we’ve seen many new websites launched. They are full of high-quality imagery, drone footage, sleek design – at first glance, these new makeovers look very impressive. However,…
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In today’s digital-first world, golfers are searching online for their next course to play, society day to join, or club to become a member of. If your golf club doesn’t have a Google Business Profile (GBP), you’re missing out on one of the most effective ways to boost visibility, attract bookings, and grow your membership…
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Search Engine Optimisation (SEO) might seem complex or even a bit dull, but it’s crucial to understand just how important it is for your golf club’s success. Organic search often ranks as the highest source of traffic for websites, outperforming paid social media, email marketing, and even Pay-Per-Click (PPC) campaigns – combined! (We’ll explore this…
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When I first started working in golf clubs, I used to hear this reference a lot. Then, when I started working for a marketing agency and speaking with a variety of General Managers, I heard it even more. “Society organisers generally book their diaries for the year ahead between November and February” Whilst this statement…
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Where do you appear on Google and what are you doing to improve your rankings? Google uses over 400 data points on which to make a judgement on where it ranks your website, in comparison to your competition, and it doesn’t happen by luck. Like any algorithm, the results are only driven by the data…
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Your Golf Marketing were approached by a Top 100 club with one goal. Lead Generation. Increase the size of their database. Having supported many golf clubs with marketing in the past, we still get excited when we’re approached about new projects. Our brief was clear from Hollinwell, “Generate as many leads as possible for golfers…
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A sales pipeline should be on your ‘to do list’ this winter if don’t already have one implemented. If you’re a golf club who doesn’t use a sales pipeline or CRM system then this article is for you. These are just some of the many questions I’ve asked clients in the past. Does your business…
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How to Write an Article, Blog or News Story Before I explain how to write a good article, I’ll quickly let you know why you should be writing them. Any content published online should fall into at least one of these categories. To inform, persuade or entertain. In addition to these categories, search engines love…
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Is SEO Relevant to Golf Industry Websites? To answer the above question bluntly, SEO is absolutely crucial to your business as it increases your visibility online, which results in your website getting more traffic, thus resulting in more opportunities to increase revenue in your business. Over the past 12 months, I have really tried to…
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