How Golfontrack Boosted Results with a Smarter Golf Sales and Marketing Strategy
Having worked with Golfontrack for a number of years previously and over the past 24 months under Your Golf Marketing, it’s safe to say we’ve built a strong understanding of their business. Particularly when it comes to their sales and marketing.
Golfontrack is an indoor golf simulator based in Godstone, Surrey. The facility offers high-quality coaching, open practice sessions, and custom fitting. Since opening in 2019, John and Tom have grown the business steadily and now operate five Trackman indoor bays along with a dedicated outdoor short game area.
A large proportion of their revenue comes from membership, supported by individual and group lessons, as well as equipment custom fitting.
Building the Right Sales and Marketing Foundation
In 2023, we supported Golfontrack by launching a brand-new website and implementing HubSpot as their CRM system. This laid the groundwork for stronger lead generation and conversion – two essential pillars of a successful sales and marketing strategy.
Small Changes Made in the Last 12 Months
Rather than overhauling the strategy, 2024 was about refining and optimising. Key improvements included:
- A professional content shoot, giving us high-quality video and photo assets for social media and website use
- More targeted landing pages to increase conversion rates
- A strict enquiry follow-up process: each lead received an instant email and a phone call within 24–36 hours
- Streamlined CRM sales pipeline to improve tracking and reporting
These changes focused on enhancing the performance of existing systems, rather than introducing brand-new tactics.
Our Golf Marketing Approach
The core of our golf marketing plan remained consistent with previous years and included:
- Year-round paid social media advertising
- Weekly organic content across Facebook and Instagram
- Monthly newsletters to nurture both members and prospects
- A well-structured lead follow-up process to improve conversion rates
Year-on-Year Performance (1 July 2023 – 30 June 2024 vs 1 July 2024 – 30 June 2025)
| Metric | YoY Change (%) |
|---|---|
| Website Leads | +36.7% |
| Social Media Leads | +10% |
| Ad Spend | +3.0% |
| New Members | +22.9% |
| Social Media Reach | +11.0% |
| Social Media Clicks | +15.0% |
| Social Media Page Visits | +46.3% |
How These Results Made a Difference
With stronger lead generation and more effective golf sales and marketing systems in place, Golfontrack were able to:
- Invest in new technology and enhance their coaching capabilities
- Grow their team with new hires in coaching and customer support
- Increase recurring revenue and confidently plan for future upgrades
- Raise pricing, not due to inflation, but due to enhanced value and service
Why the Right Golf Marketing Partner Matters
It’s easy to chase new platforms, features and trends. But sometimes, the most effective path is to refine what you’re already doing.
This wasn’t about reinventing the wheel. It was about making sure the wheel was running as smoothly and efficiently as possible. That’s the difference between generic marketing and a tailored golf sales and marketing strategy.